With the launch of their new products under Cornetto, Unilever aims to target and revitalize the younger Gen Z market. In order to bring this goal to reality, they would need to connect with their audience through their interests and introduce brand ambassadors that resonate with their ideals and principles.

Cornerstone artists Joao and Kyle fit the fresh and youthful feel that you would associate with the fun-loving Cornetto Brand. With that being said, it was up to us to create a stinger campaign that would not only win the hearts of fans but would also win the hearts of all those "Cornetto" lovers out there.