P-Pop is indeed rising. At the forefront 5-member group, BGYO stands at the center of it all. However, in order to rise to the stop as the pioneers of P-pop, one must consider effective brand strategy and conceptual direction.

K-pop while serving as inspiration should not be the foundation, it should be a frame of reference to build our own media framework upon, this is where brand strategy and concept development comes in.

This is a personal project that serves as the brand concept and strategy of P-pop sensation BGYO. All taken materials are utilized are for portfolio purposes only.

Includes:

• Context

• Strategy

• Concepts

• Executions

BGYO let's take the world by storm!