Drag Den Show Branding, Marketing, and Advertising Strategy & Execution
The brief is centered on creating an Identity for Drag Den that will move past different marketing campaigns and advertising executions.
Furthermore, this project aims to do the following:
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Introduce Manila, Drag Den, and the concept of drag itself to our target secondary and tertiary markets by connecting her with KOLs in the fashion, comedy, and lifestyle scenes.
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Bolster support for Manila and Drag Den from our already-captured market using engaging content.
Role
Brand and Marketing Strategist
Campaign Researcher and Strategist
Graphic Designer
Layout Designer
Copywriter
Team
Jayson Sarmiento
Brian Jucaban
Glaiza Tamayo
Klensch Guevarra
Jasper Manalang
Hanz Salaguinto
Project Type
Brand Strategy
Marketing Strategy
Social Media Strategy
Copywriting
Concept Development
