Social media is the primary gateway touchpoint of any entertainment-based company. Cornerstone Entertainment is no different, its social media channels are the primary way in which the fans and stakeholders get to communicate with their favorite artists, especially in times such as quarantine. However, it is imperative that these touchpoints be updated to reflect current branding and business goals in order to deliver a seamless experience for our audience.

The brief is simple, to identify through a comprehensive audit, what we can do to refresh and reposition Cornerstone into this New Normal— and by extension create new social media guidelines that will tie in our brand strategy, and marketing strategy into a beautiful comprehensive experience.