We were given a brief to reposition an existing alcohol brand in the context of the pandemic. 

 

With that, I decided to explore the San Miguel Corporation. In line with their advocacies towards supporting the medical field during the pandemic, I decided to create a simple product line for their creation of medical supplies such as alcohol. 

 

The main goal was to interpret through packaging design the sentimental tagline of “Kahit Kailan, Walang Iwanan” by utilizing elements seen within the broad San Miguel product lineup in a mix of heritage, novelty, and reliability, even in such uncertain times.