"if there is one thing that Cornerstone (CS) has never stopped doing, it’s their continuous search for the next breed of artists. The agency is now taking this pursuit to the next level by putting a name to its new batch of multimedia stars.

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With the help of their Artist Lab, CS sought the help of the country’s top directors Bb. Joyce Bernal, Dan Villegas, Antonette Jadaone, Rod Marmol, and Irene Villamor to prepare these next-level artists to usher in the new form of entertainment."

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—OneMega

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Gen C is the newest batch of talents officially launched by Cornerstone Entertainment. A new generation of artists that represent the bright future of our local industry. With such a title, they definitely deserve a captivating launch to introduce them to the industry, so as a campaign researcher and strategists we did extensive research to make this goal a reality.
 

Creative, Captivating, and Charismatic Stars.

This is Gen C, Generation Cornerstone. 

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Additionally, this also involves comprehensive research on the establishment of two P-P-pop groups soon to be launched (now debuted) at the time (now known as VXON and G22). To be a leader in the P-pop scene the team found it appropriate to create a project roadmap for their debut as well as further into their careers.

 

• VXON

• G22

 

The project covers the following:

• In-Depth Brand Strategy

  • Phasing​ and Timeline

  • Content Plan​

  • Expansion Route and Growth Strategy

    • Foundational Channels​

      • CS Artist Lab Division​

• Marketing Strategy and Executions​

• SWOT Analysis

• Industry Research

• Brand Identity